Mebelkart in talks with major realty players

Mebelkart in talks with major realty players

Mebelkart in talks with major realty players

Bengaluru-based online marketplace for furniture, Mebelkart, is in talks with top realty players to access more customers, a top executive said on Tuesday.

Talking to Deccan Herald, Mebelkart Technologies CEO Rahul Agrawal said, “We are in the process of tying up with few of the biggest real estate players, and online portals, to get the interiors projects out. It helps us strategically to get access to customers looking to get their homes done. We will be signing the deal in the next 20 days.”

Mebelkart (Mebel implies furniture in several European languages), which was founded by three young IIT graduates and entrepreneurs Rahul Agarwal, Nikhil Saraf and Ranjeet Vimal in 2012, currently sells over three lakh furniture products across India, and works with 2,500 vendors. Last year, invested $20 million in Mebelkart.

Agarwal said, “We have embarked on a lot of interior projects, with some of the biggest construction companies approaching us for designing their projects. If you look at the interior design market, when somebody shifts into a new home — they don’t know whom to hire as an interior designer. We solve that problem. Second, we ensure that the services rendered are among the best. Plus, the customer won’t be paying the additional cost for the products we source. We want to make designing homes and furnishings affordable.”

When asked how Mebelkart works, he said, “When a person logs into our website, it enquires the city to which the user belongs to, and based on that the website filters out the inventory or furniture. All the inventories found near by will be displayed.”

Next day delivery

The company is now setting out on its next category of furniture, in about 80 cities, which is the service level it wants to reach. “While our competitors talk about next day shipping for a certain number of products, we are already getting the next day delivery of products; that’s the huge advantage. We have tied up 27,000 interior designers to come and work with us. Design with affordable commodity,” Agarwal said.

On expansion, he said, “Currently, we serve 20,000 pincodes that translates to over 100 cities. We intend to expand this to 1,20,000 pincodes in the next 2-3 months. We are tying up with third-party logistics, as well.”

Mebelkart has set up a warehouse in Jodhpur, which is the biggest hub for sheesham wood. The company has an intent to establish similar hubs in Nagpur.

“We are starting a hub in Nagpur, and Mumbai. We have one in Bengaluru,” he said, adding, “We measure growth on month-on-month basis. We earn around Rs 8 crore per month, which results into Rs 78 crore, a year. We intend to reach Rs 100 crore a month by May 2016, which translates into Rs 1,200 crore, a year. A lot of growth is coming from the interior design market, where we receiving projects worth Rs 70 lakh, with an average ticket size of about Rs 7.5 lakh.”

Furnishing fortunes

 Mebelkart eyes realty market in a bid to boost business
 Bets big on interior design space
 Eyes Rs 1,200 crore turnover in near future