'Jewellery is not meant for lockers'

'Jewellery is not meant for lockers'

Luxury jewels

Starting at a time when the Indian jewellery designing industry was considered a male-oriented field, jewellery designer Chitwn D Malhotra didn’t think twice about venturing into the field.

“Almost ten years back, when I used to go around and meet people from the industry, they were all men who had been following the family tradition of jewellery making for many years. In fact, there was no concept of high-end jewel design or luxury jewel designing that I had in mind,” the 28-year-old tells Metrolife.

Taking inspiration from her mother’s style of carrying jewels and the Rajputana style of jewellery, her inclination towards design started young. She says, “Since the beginning, I was interested in

doing exclusive designs and after receiving training from America and being applauded by people and designers as part of various exhibitions in North of India, I decided to take the plunge with my own label.”

In 2005, Malhotra introduced Dillano Luxurious Jewels Ltd., a venture focussing on the blend of traditional crafting techniques and cutting-edge digital technology “Jewellery is a piece of art for me. It’s a lot of investment for anybody. My philosophy when it comes to jewellery is surely the design accompanied by quality.  Even if a customer buys a small ring, she is putting her heart, soul and money in the jewellery she wants to buy. For us, it is something that every woman would pass on to generations. Particularly, I think jewellery is the only important thing which a woman leaves behind,” says the Delhi-based designer turned entrepreneur.

While most of the ensembles are based on 14 carat and 18 carat gold, studded with diamond, polki, gemstones and other solitaires, the play of colours with distinct motifs is what Malhotra emphasises on.

x“Jewellery is not meant for lockers. That is why, we are very much into light weight jewellery which you can keep wearing,” says Malhotra who is a recipient of ‘Best Innovative Designs and Techniques’ by World Gold Council. On her creations, she adds, “Dillano is an Italian word which means nature. I am really inspired by it. Most of my collections have flowers, leaves, animals including a panther, leopard, peacock collection where we believe in using real high-end stones. People use ruby, emerald, sapphire but we use coral, turquoise or use stones which a normal jeweller doesn’t.”

While her share of challenges included convincing those who had “fixed jewellers and were not ready to change”,as she pointed out, she said,“But now, over the time, trend is really changing and people are going more for design, workmanship and quality of diamonds. So, I think Indian market for jewellery is also changing.”

She goes on to describe the upcoming trends in the industry. She says, “Big, bold and classy is the mantra. Big rings and earrings are a trend and small light necklaces are preferred now which can be teamed up with a gown or a saree. Big chunky bracelets are popular and yellow gold has come back.”

As she recently unveiled her second jewellery lounge in Rajouri Garden, West Delhi, she is hopeful to venture into the international market including UAE and Pakistan,
this year.