Ford unveils new Endeavour

Ford unveils new Endeavour

Ford India on Wednesday has launched the all new Endeavour at a starting price of Rs 24.75 lakh (ex-showroom, Mumbai) and is pitted against the Toyota Fortuner. The SUV comes in two engine versions, which are the 2.2-litre and the 3.2-litre.

The company can manufacture 1,000 units every month of the new Endeavour at its Chennai facility. Sales for the earlier version of the Endeavour was stopped in late 2015.

Ford India would look at consolidating its existing presence in the market besides looking at sustaining its current growth rates.

“We have launched four products already, and one more is in the offing very soon. It could be a quiet year for products but we are looking at consolidating our presence by working with dealerships across the country to develop a deeper relationship with customers,” Ford India President and Managing Director Nigel Harris said.

We have grown 40 per cent so far and the company will look at sustaining this growth rate for the rest of the year, Harris added.

As far as the impact of Chennai floods are concerned, Harris said that the company lost production of 5,000 units. “The launch of the new Endeavour was also delayed by nearly four weeks due to the floods,” Harris said. One of the key features of the SUV is the airbags for the knees, which is an industry first.

The new Endeavour comes with both 2-wheel and 4-wheel-drive configurations as well as automatic option and is assembled at its Chennai plant.

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