'People in India are more inclined towards sports'

Home-grown brand

Sports has grown tremendously in India in the past five years and it will continue to grow in the coming years,” says tennis player Mahesh Bhupathi.

According to him, people in India are more inclined towards sports, including females. However, he adds that even though the recognition of females has grown, it’s still not enough. “In the past few years, female sportspersons like Saina Nehwal, Sania Mirza and Mary Kom have been inspirational for many. It’s definitely going in the right direction but there’s a long way to go,” he tells Metrolife.

Bhupathi was recently in the capital to launch Zeven, an Indian sportswear brand. Designed and created for the Indian audience, the brand claims to mark the first home-grown sportswear brand of the country.

“If you like at the Chinese market, they have six Chinese brands like Li-ning, Erke and 361 that are very successful and we at India don’t have a single authentic Indian sports brand. So there was a need for something like this,” explains Bhupathi.

Unlike the international brands like Adidas, Nike and others, Zeven will cater only the Indian customers. “The target audience is entirely Indian. The price range is different and low and we are not competing with any of these international brands,” he adds.

The products are designed keeping comfort in mind. “Keeping in mind factors like the weather here, the Indian body type and comfort levels, the products have been made accordingly.”

The shoes and apparels at Zeven are priced between Rs 1,900 to Rs 2,000. Along with Bhupathi, other sports personalities like cricketer Shikhar Dhawan and tennis player Rohan Bopanna have also endorsed the brand.

Liked the story?

  • 0

  • 0

  • 0

  • 0

  • 0