Fashion for a cause

Fashion for a cause

Until five years ago, Praneeta Bedi Diwanji used to shop for hours, but failed to find much that could appeal to her fashion sense and at the same time, aid a good cause.

That is when as part of Concern India Foundation — a charity supporting 270 grass root level NGOs working in the areas of education, health and community development across India, she decided to organise Trunk Show – Style for a Cause in 2012. “The fundraiser event happened because in Europe and Japan, there were regular shows taking place and this I felt was missing in India. There was no platform to offer a win-win situation for causes, designers and customers,” the developer and curator tells Metrolife. 

The city-to-city exhibit which brings together a set of designers “who are not accessible” to shoppers, became an instant hit with its launch in Mumbai. “It was one-of-its-kind show that was small and distinctly picked. There was a need to access contemporary designers who were yet not mainstream because they created on a customised basis and not for commercial market,” explains Diwanji.

 From modern silhouettes, sustainable Indian textiles to carefully handcrafted pieces, exquisite bags and body products, the show features 14 of the of the country’s “most innovative, edgy young designers” who are making a mark into the world of high fashion.

While The Pot Plant is about fuss-free clothing, breathable cottons and breezy fits along with zero waste generation by repurposing and upcycling all fabric scraps; Love Birds is an experiment in fashion, art and graphics which has been appreciated across several fashion weeks.

As Runway Bicycle offers colourful handlooms, cottons and khadi fabrics, Square Loop has bags as an integral part of daily wear; label Injiri takes inspiration from dress styles of rural India and other folk cultures from around the world. While designer Khadijeh promises handwoven fabrics and earthy aesthetics, Guapa label specialises in resort wear. “In a world full of ‘bling’, it is like a breath of fresh air to have designers like these who are working with natural and organic fabrics, but on contemporary designs,” says Mumbai-based Diwanji.

Amidst several trunk shows taking place across the country, Diwanji mentions that it is the brand name that matters. “Over the past three years, we have created a name for ourselves. And that is why, we plan to also move to other cities including Bengaluru and Chennai in the near future,” she avers.
The show is on from April 5 to 6 at Alliance Francaise de Delhi, 72, Lodhi Estate from 10.30 am to 7 pm.
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