LeEco plans to make mobile phones in India

LeEco plans to make mobile  phones in India

 Chinese electronics firm LeEco is planning to manufacture handsets in the country. The decision follows the phenomenal response to its sale on eCommerce website Flipkart.

 “We plan to have local manufacturing. The plans for local manufacturing are at a drawing board stage currently, but we plan to start building phones from a local unit in the second half of calendar year 2016 (CY2016),” LeEco India Smart Electronics Business Chief Operating Officer Atul Jain told Deccan Herald.

 We are evaluating both options — assembly as well as full manufacturing — and hope to take a call soon in this regard, Jain said, adding that the company will take all approvals (if required) from the government before starting the unit.

 LeEco, which has sold four lakh units in India so far exclusively through the online route, is planning to soon sell its handsets through the offline mode.

“We have already applied to the government for setting up our own stores and hopefully plan to start selling in two months in our own stores as well as multi-brand outlets,” Jain said.

 The plan is to have 6-10 own stores by the end of this CY and to have 500 franchise stores as soon as possible to sell our handsets, Jain added.

 According to Jain, the company is also planning to expand its portfolio in the country as soon as possible. “We will be introducing television sets by June-end. Besides this, the company will also be bringing more phones which have been introduced elsewhere, into India, besides looking at more content partnerships in the country,” Jain said.

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