College captains to embolden Capt's youth

College captains to embolden Capt's youth

Wary of AAP’s growing connect with the youth in Punjab, the Congress has put in place an ‘army’ of ambassadors at ground level in the run-up to elections. 

Around 1,200 youth, and counting, from colleges and universities will act as Congress, or precisely Capt Amarinder Singh’s, ambassadors.

The party is laying emphasis on youth because of the extent of drug menace gripping youth in Punjab, something that is all set to be showcased on the big screen in upcoming flick ‘Udta Punjab’ that was cleared for release by the Bombay High Court on Monday.

These youths have been named college captains and will connect with other youth in their areas, digitally or otherwise. These digitally empowered youths will be assisted by a back-up team run by poll strategist Prashant Kishor, who in the past has successfully devised election strategies for Narendra Modi, Nitish Kumar and now is looking after Capt Amarinder’s election strategies.

Kishor's team draws out broad content of communication. In about 20 districts, college captains have been appointed. The party maintains that these hundreds of youth are largely the ones who have not been a part of any political party but are digitally active and have the potential to impress upon the youth in a fair and objective manner.

The party's strategy now also majorly incorporates interaction of Capt Amarinder with youth in colleges, universities and at smaller events where Capt could be seen as a people's man connecting with youth and someone ever willing even to get a selfie shot with the youth.
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