Seven Beans Coffee brews up expansion plans beyond B'luru

Last Updated 16 June 2016, 18:39 IST

India’s first bean-to-cup coffee company Seven Beans Coffee is all set to take its gourmet coffee experiences to connoisseurs outside Bengaluru.

The city-based company is “ready for the second wave, having ironed out the production line, supply chain and identifying right markets,” said Advith Shetty, the company’s MD and co-founder, alongside his brother Abhijit Shetty.

The company is now set to enter Mumbai through Foodhall and Nature’s Basket retail chains. Further, it is betting big on B2B channels in the city.

“Most of the procurement for restaurants, cafes and corporate canteens happens in there. Hence, to scale our B2B opportunities, we are focusing on Mumbai,” said Shetty. In the next two months, Seven Beans Coffee will also be available in Dubai, he added.

Seven Beans Coffee, with its three variants Urja, Mishta and Eka, is present in two Foodhalls and 10 Nature’s Baskets across Bengaluru, which composes 50% of the consumer market for the company.

Its online presence on Amazon yields another 50% of the market, where it is growing at 50 additional customers every month.

In Bengaluru, which has a strong coffee culture, Urja, the strong coffee variant, is the most popular and finds patronage in 55% of the current customer base. However, “As we move out of Bengaluru, into other regions of the country, especially the North and North East, we expect Mishta (black coffee variant) and Eka (balanced coffee variant) to gain momentum,” said Shetty.

Apart from its own blends, the company retails Italian blends Argento, Rosso, Oro, Nero and Decaf, which are produced by its Italian partners Dante Cagliari and Gabriella Cagliari.

The Cagliari father and daughter duo own and operate Roastery in Modena, Italy, under the brand Caffe L’antico, which sells to 36 countries across Europe, Asia and the Americas.

Having made an investment of $1.5-2 million in the setting up of Seven Beans Coffee, the company takes pride in being one of the only two companies offering Indian-origin Grade A coffee in the domestic market. 

(Published 16 June 2016, 18:39 IST)

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