Weaving magic into garments

Weaving magic into garments

Designer duo

Weaving magic into garments

Meeting people who share the same passion can be a blessing sometimes, especially when they decide to collaborate and work together towards achieving that dream. The same is the story with these two college friends, Divya Saluja and Snigdha Kumari.

Having studied together in NIFT, New Delhi, they had to part ways to seek formal training in London and Paris respectively. But their love for fashion and a passion for weaving magic into garments brought them together once again, and they decided to work as a team.

Today, Divya and Snigdha  has successfully created a niche for themselves in the competitive world of fashion and grabbed the attention they deserve. “The fashion world charmed us to be a part of it. It has always been on our wishlist to be a part of it, and here we are, doing what we do the best,” says Divya.

They have come together despite their absolutely contrasting personalities, proving the saying — opposites attract.

 “While one is super chirpy and always at it, the other is of a more calm and composed nature. But nothing could come in our way and we have inspired each other to reach where we are today,” she adds. 

Highlighting that India is all about handicrafts, she adds that they like to give a touch of this tradition in all their collections with a dash of bright hues. Their latest collection for the upcoming Bangalore Fashion Week winter festive 2016 is all about Rome inspired romantic ensembles.

“The outfits of the collection are flamboyant and royal and have a touch of the rich colour palette. We are focussing on gowns, skirt tops and fusion wear. This collection is for women who look for subtle yet graceful wedding outfits,” details Snigdha.

 With their label ‘IV by Divya Snigdha’, their focus is to make one look stunning by creating something that will leave a mark of appreciation on one’s special celebration. “We love to use georgette for its fall and flow, ‘tulle’ for its texture and transparency, and ‘organza’ for its beautiful fullness.

We are concentrating on deep burgundy, golden beige, black and a touch of a peach hue in our latest collection,” adds Snigdha. On a lighter note, Divya says, had their career not hit the right notes, she would have aspired to be a pilot whereas Snigdha would perhaps be an artist. As for the challenges they face in the forever changing world of fashion, Divya says the number of outfits they want to make somehow always surpasses the number they should actually make. “Having been in this field for some time now, and after experiencing it closely, I would advise aspiring designers to not be afraid to experiment,” says Divya.