Jivox sees huge potential for personalised ads in India

To accommodate growth, Jivox, which enables brands to deliver highly personalised digital advertising, has plans to shift to a new office on Sarjapur Road in November. It also plans to increase headcount from the present 100 to 160 soon.

Founded in 2007 by Diaz Nesamoney, California-headquartered Jivox started its India operations in 2008 in Bengaluru.

“Data plays a pivotal role in digital advertising. We have good talent here and about 100 people are working in the Bengaluru office, and close to 90% of our work are for the US clients. We are recruiting more people and our plan is to take the manpower to 160 staff,” Jivox India MD Naren Nachiappan said. With a growing business, the company also plans to move to the new office soon.

Jivox delivers customised advertisements for users. The Jivox IQ platform creates personalised digital ads in real time, by generating thousands of creative, and messaging variations at scale. Its customers include Bayer, Bose, Johnson & Johnson and Sony, among others. Recently, the company raised $6 million funding, which was led by You & Mr Jones and its founder David Jones.

With growing internet users, new technologies find what the user is doing on the web and serve customers with advertisements according to their searches.

In order to grab the North American market and become a dominant player, the company had done a lot of marketing and sales efforts there. Nachiappan feels now it is the right time for digital advertising in India and the country has got a huge potential. When asked about its acquisition plans, he said that Jivox is looking at few companies to acquire.

“Companies that are focused on technology are apt for us,” he said, stressing on the importance of two technologies — big data/cloud technology and machine learning in the digital advertising space.