The success formula

The success formula

Motor sport : Having the right people at the right places is the main ingredient for victory, according to experts

The success formula

As Formula One returns to the Italian Grand Prix in Monza, the spiritual home of Ferrari, the biggest and historically most successful team in the series, it seems that nothing other than a miracle could bring happiness to the team’s famous fans on Sunday.

Ferrari has not won a race so far this season, and the more nimble Mercedes team is steamrolling all competition again — with the exception of the surprising resurgence of Red Bull, which is the only other team to have won a race this year.This situation raises yet again a recurring question: What, precisely, are the ingredients of a winning team in the world’s richest — and most expensive — sporting series?

The popular notion about success in Formula One is that money can buy success. This idea is often used by critics to denigrate the series as not being a sport, since a team budget, rather than athletic talent, decides the competition.

But then why is it that even though Ferrari receives the largest subventions from Formula One and generally has the healthiest budget — of nearly $300 million — as well as a vast staff, it is still struggling to regain the supremacy of its glory days?What really makes for a winning team in Formula One: a large budget, a large staff, a combination of the two, or something else?

Several Formula One team directors said that in this elite racing series, just as in any team sport, what counts is teamwork.

“I put people above everything,” said Pat Symonds, the chief technical officer of the Williams team, which is the third-most successful team in Formula One history, behind Ferrari and McLaren. “To me a racing team is about people,” he said. “It is about getting a bunch of like-minded people working together, being creative, being broad-minded, thinking out of the box. You can’t go and employ — no matter how much money you’ve got — you can’t just employ robots.”

“Numbers are important,” he added, “but if you’ve got really, really good people you make better decisions.”

Nevertheless, there is a link between a high budget and high-calibre people.“It goes hand in hand, I would say: If you’ve got a lot of money you can have a good staff because you can pay them more,” said Günther Steiner, the team principal of the Haas team. “But I think it is a combination to have a fair budget and good people. And good people, it’s not only money that gets you good people, it’s a good environment, it’s good what you’re doing.”

Steiner returned to the series this season with a new concept for running a team. While most teams build the entire car and its parts in their own factories, Steiner has tried to buy from other teams as many of the racing car parts as the rules allow, such as suspension and drivetrain as well as the engine. The idea is to have fewer staff members, pay less and buy other people’s expertise.

Steiner knows firsthand what it means to fail by having everything and throwing money and people at a Formula One programme. He worked at Jaguar in 2001 and 2002 after the team had quickly ballooned into a huge structure in the single year after Ford bought the team from Stewart and renamed it Jaguar.

“I can tell you what happened at Jaguar because I had to let the people go,” Steiner said. “At the time, I think it was about 270 staff members when I got there, and Ford and everybody said, ‘Firstly, I need people, I need people, then we go and win.’ They just employed people, and I got there and we had to clean up. And that’s never a nice job.”

“They just threw people at it,” he added, “but nobody really knew when I got there who was doing what.”

Before the global financial crisis of 2008, most of the top teams had let their staffs grow from the mid-1990s levels of barely 200 to 1,000 or more. In addition to Jaguar, there were teams like Toyota, which, racing from 2002 to 2009, had a huge staff and an annual budget that had reached half a billion dollars.

The financial crisis required immediate action in the series to reduce staff sizes and team budgets. But some teams — including Toyota and Honda — just quit Formula One. In recent years, staff sizes have crept up again, with Ferrari at close to 1,000 — including the engine manufacturing part of the company — and Mercedes at around 800. But some teams, like the last-placed Manor, are still at the low levels of the 1990s. Dave Ryan, Manor’s sporting director,  said that size alone definitely is not a virtue.

Symonds said that teams with smaller staff and budgets have to be much better at pinpointing what needs to be done. But that is also where having the right people pays off. “Unlike the Mercedes and the Ferraris and Red Bulls of this world, we can’t scattergun,” Symonds said, referring to choosing what aspects of the car to develop. “We can’t just go on every approach. We have to be selective.”

“Numbers are important, but if you’ve got really, really good people you make better decisions,” he added. “Let’s say there are 10 avenues that we would like to investigate. And those same 10 avenues Ferrari want to investigate. Ferrari might have to say, ‘Well let’s take eight of them’ because we haven’t got enough people to do all 10. And Williams says, ‘Well let’s do three of them.’ Well, there is a hell of a trick with being able to choose the right three. And that’s down to people. And I don’t mean me. I mean our engineering group who say, ‘Look, this is where we should be looking.’ So having the right people is more important than having lots of people.”

In an article in Autosport magazine in June, it was estimated that a team needed 220 million pounds, or about $290 million at current rates — an estimation made before the Brexit vote lowered the value of the pound — to build a winning Formula One car. It broke down the costs into staffing, building the car, research and development and running the car, which means going racing.

Although a certain level of budget is necessary to compete with the best on the grid, it is still not so easy to say that budget is everything, Symonds said.

“I don’t like to just blame budget,” he said. “I’m not saying that to beat Mercedes you have to spend $250 million. I really, really don’t believe you do. But I guess all of us are — and I bet even Mercedes and Ferrari are — saying, ‘I wish we had a few more people to look at this and that and the other."’

But Ryan suggested that staff and budget need to grow slowly, in the right way.“In terms of head count, we are still way under,” he said of Manor. “We’ve got to be really careful we don’t just grow for the sake of it. We’ve got to take our time to grow, we’ve got to pick the areas that we need to grow in, that we’re going to get the best return out of, we’ve got to put a huge effort in to make sure we get the right people.”

And doing that, according to Symonds, is where the secret of the challenge lies.“Unless you are on the sharp end of this business, it’s very hard to believe how difficult it is,” he said. “One incorrect decision and you live with it for months as you try and develop the car.”

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