Purplle to open fulfillment centre in Bengaluru soon

Purplle to open fulfillment centre in Bengaluru soon

Purplle to open fulfillment centre in Bengaluru soon

 Beauty products and services marketplace Purplle is planning to start a fulfillment centre in Bengaluru in the next three to four months.

 “South India alone constitutes 35% of our total orders, out of which, orders from Bengaluru are the highest. Currently, we ship all our orders for South India from Mumbai. A centre in Bengaluru will cut down on our costs as well as delivery costs,” Purplle chief executive officer Manish Taneja told DH.

“The Bengaluru fulfillment centre should be ready in the next two to three months and will have an area of 4,000 sq feet to start with, and will be scaled up to around 20,000 sq feet depending on the need,” Taneja said, adding that the total investment for the centre is likely to be around Rs 10 lakh.

Purplle currently has two fulfillment centres, one in Mumbai and one in Delhi. While the Mumbai centre is around 18,000 sq feet, the Delhi centre is around 4,000 sq feet. The company is backed by investors, including Ivy Cap, Blume Ventures and JSW Ventures and has raised around $7-8 million so far in various rounds of funding. The latest round of funding for the company came in July, when the company raised pre-series B funding from JSW Ventures and some of the existing investors including Ivy Blue.

According to Taneja, the company is aiming to be profitable within the next six months. “Our losses were around Rs 1.5 crore per month in September 2015, and we have brought it down to Rs 35 lakh per month. We are confident that we should be able to turn profitable within the next six months,” Taneja said.

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