<p>Etihad CEO James Hogan said his company is using a variety of methods to reach a broader segment of the Indian market to help fuel future growth.<br /><br />"This is the first time we've had a major advertising campaign in India. It's a market where we see very strong potential," he told Gulf News.<br /><br />Etihad already serves eight destinations in India, including two cargo routes.<br />Last year, the company launched an aggressive media campaign targeted at the Indian travellers residing in India and abroad.<br /><br />The campaign included a partnership with the matrimonial website Shaadi.com, linking users to Etihad's booking portal based on their travel plans.<br /><br />Unlike its older regional competitors, the six-year-old Etihad has had the benefit of starting from scratch, which has helped it survive the economic recession.<br />"We're a non-legacy carrier, so we had a clean sheet of paper to build a world-class airline," Hogan was quoted as saying.<br /><br />"The airline's fleet is set to triple to 150 aircraft in the next 10 years. In last June's Paris Air Show, Etihad announced firm orders for USD 7 billion (25.7 billion dirhams) worth of engines from four manufacturers, including Rolls-Royce and GE Aviation, to power its fleet. Options for more units and maintenance could bring the value of contracts to USD 14 billion," the company said.</p>
<p>Etihad CEO James Hogan said his company is using a variety of methods to reach a broader segment of the Indian market to help fuel future growth.<br /><br />"This is the first time we've had a major advertising campaign in India. It's a market where we see very strong potential," he told Gulf News.<br /><br />Etihad already serves eight destinations in India, including two cargo routes.<br />Last year, the company launched an aggressive media campaign targeted at the Indian travellers residing in India and abroad.<br /><br />The campaign included a partnership with the matrimonial website Shaadi.com, linking users to Etihad's booking portal based on their travel plans.<br /><br />Unlike its older regional competitors, the six-year-old Etihad has had the benefit of starting from scratch, which has helped it survive the economic recession.<br />"We're a non-legacy carrier, so we had a clean sheet of paper to build a world-class airline," Hogan was quoted as saying.<br /><br />"The airline's fleet is set to triple to 150 aircraft in the next 10 years. In last June's Paris Air Show, Etihad announced firm orders for USD 7 billion (25.7 billion dirhams) worth of engines from four manufacturers, including Rolls-Royce and GE Aviation, to power its fleet. Options for more units and maintenance could bring the value of contracts to USD 14 billion," the company said.</p>