Convenience at your doorstep

Convenience at  your doorstep
How many times have you looked at a dirty pile of clothes and wondered if someone would clean them for you, just the way you want them? On these lines is the on-demand laundry service, ‘The Laundry Basket’, that was founded by Bengaluru boys Ankit Kala and Nakul Patni. 

The twosome have been friends since childhood and they wanted to start their own venture, which saw the birth of the startup. Nakul, who studied abroad — Singapore and Australia — saw the need for a usable laundry service option in the city. “It was when I studied outside that the idea came into my head. There are a lot of similar services in the city, but we keep it different through our format and work model,” he says.

Ankit says that though the duo aimed at starting an efficient laundry system for apartments, the pilot-run for the idea moved on to become the startup itself. There is a huge demand for such services in cities like Bengaluru, Pune and Hyderabad, which has a huge bachelor and expatriate crowd, says Nakul. “There are a lot of students at these places. We have tried to keep our services usable according to one’s daily requirements and make it a habit for the customer, thus our services are billed according to a load and not on kilogram basis,” he adds. The service allows customers to drop-off their laundry at any of the hubs or schedule a pick-up via call or online facilities. “For those who do not like others handling their garments, we also provide DIY (Do-It-Yourself) options wherein the customers are free to use our machine themselves,” says Ankit.

The service currently has five outlets in the city — Indiranagar, Koramangala, HSR Layout, Bannerghatta Road and Kumaraswamy Layout. “There are many who are apprehensive about the detergents used, how the clothes are washed and the hygiene factor. Since we charge according to a load, one’s clothes are washed only with their own and not mixed with other people’s clothes,” he adds. Nakul adds that most customers want their washed clothes back as soon as possible and this isn’t a feasible option with the local ‘dhobhiwalla’. “Thus we have kept the timeline for delivery of clothes within 24 hours, which has fetched us great response,”  he says.

The website, which is, provides details of the services. “We go by a basic module of 4.5 kg per load which is charged Rs 219. Every additional kg is charged Rs 25. The garments which have to ironed are charged separately,” says Nakul. For Nakul, who holds a Masters degree in marketing and Ankit, who holds a commerce degree and has worked three years with the family business, managing and understanding the technological part of the service was a bit of an issue.

“Also figuring out the logistics of the two-way trips, especially the challenges of scheduling pick-ups and drops, can be tricky,” says Nakul. He adds that quality of the services provided can also be challenging, according to the garments that come in. “Meeting to the expectations of the customer is also a challenge,” says Nakul. Ankit adds that with the startup gearing up for its second anniversary, they will be relaunching their mobile application and the website. “The competition is far more now and the standards to meet are much higher,” Ankit sums up with a smile.

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