<p>Bengaluru-based youth apparel brand Campus Sutra plans to open offline stores soon. Founded in 2013, the online and on-trend fashion brand for the youth, which grows at 300%, will launch small format retail outlets near colleges, targeting the youth.<br /><br /></p>.<p>“We will first launch two or three stores in June or July, and see how the model works before opening more stores. Each store will be set up over 250-300 sq feet of space, with an investment of around Rs 12 lakh,” Campus Sutra Co-founder Dhiraj Agarwal said.<br /><br />Started by sister-duo Khushboo and Sonal, it was later transformed to Campus Sutra, when Dhiraj, Khusboo’s husband, and their brother Aditya quit their jobs and joined the startup.<br /><br />Campus Sutra designs apparel and accessories that on-campus youngsters can identify with. If offers stream-based T-shirts, sweatshirts, bags, mugs and backpacks, among others. With a total strength of 80 employees, the bootstrapped brand works with eight captive units. <br /><br />“Our core is supply-chain, and we churn out products faster and bring them to the market soon,” he said.<br /><br />The brand considers back-end metrics like inventory turnover ratio, sell-through rate, and time-to-market as key to its business. Its sell-through rates are above 95%. When asked as to which city gets good response for Campus Sutra products, he said, “Lot of our products, including winter-wear, get maximum sales from the Northeast region. On average, we get around 6,000 orders a day, and we broke even in the seventh month of our operations.”<br /><br />“We are on track to reach revenues of Rs 100 crore this fiscal year, and our aim is to make Campus Sutra a $100-million brand by 2020,” said Agarwal. Apart from Campus Sutra, it also owns kidswear brand called Instafab, and is also planning to launch ethnic formal-wear under a different brand name.<br /></p>
<p>Bengaluru-based youth apparel brand Campus Sutra plans to open offline stores soon. Founded in 2013, the online and on-trend fashion brand for the youth, which grows at 300%, will launch small format retail outlets near colleges, targeting the youth.<br /><br /></p>.<p>“We will first launch two or three stores in June or July, and see how the model works before opening more stores. Each store will be set up over 250-300 sq feet of space, with an investment of around Rs 12 lakh,” Campus Sutra Co-founder Dhiraj Agarwal said.<br /><br />Started by sister-duo Khushboo and Sonal, it was later transformed to Campus Sutra, when Dhiraj, Khusboo’s husband, and their brother Aditya quit their jobs and joined the startup.<br /><br />Campus Sutra designs apparel and accessories that on-campus youngsters can identify with. If offers stream-based T-shirts, sweatshirts, bags, mugs and backpacks, among others. With a total strength of 80 employees, the bootstrapped brand works with eight captive units. <br /><br />“Our core is supply-chain, and we churn out products faster and bring them to the market soon,” he said.<br /><br />The brand considers back-end metrics like inventory turnover ratio, sell-through rate, and time-to-market as key to its business. Its sell-through rates are above 95%. When asked as to which city gets good response for Campus Sutra products, he said, “Lot of our products, including winter-wear, get maximum sales from the Northeast region. On average, we get around 6,000 orders a day, and we broke even in the seventh month of our operations.”<br /><br />“We are on track to reach revenues of Rs 100 crore this fiscal year, and our aim is to make Campus Sutra a $100-million brand by 2020,” said Agarwal. Apart from Campus Sutra, it also owns kidswear brand called Instafab, and is also planning to launch ethnic formal-wear under a different brand name.<br /></p>
