Quintype to go aggressively after regional markets in India

With an eye on future market development, Quintype, which provides end-to-end SaaS service, now intends to go aggressively after the regional markets in India — targeting local languages in all states.

Speaking to DH, Amit Rathore, Founder and Chief Executive Officer, Quintype, said: “The new initiative will not only enable the local publishers to migrate to a modern data-first, mobile-first, social-first platform like Quintype — but also help them fight the stranglehold of the social media giants like Facebook and Google, who are squeezing out the last bit of revenue from publishers.”

The company has been enjoying good presence for the past 20 months, and it has seen a month-on-month growth of almost 30%.

Quintype has signed on customers across North America, Europe and Asia Pacific, supporting multiple regional languages across these markets. Currently, it has 30 customers, and charges $2,000 per one million page views in the US and Rs 1 lakh  per one million page views in India.

Founded in September 2014, with over 60 engineers working at its Bengaluru office, Quintype has raised $3.25 million from private investors, led by Raghav Bahl. “Apart from the seed investment round — we have access to a bridge loan, which we decide to draw upon, based upon requirements. Given the enthusiastic response that we have seen to the platform, Quintype is in the early stages of opening up discussions for its Series A,” he said.

With multiple publishers on board, Quintype is uniquely placed to provide content marketers with an audience base, whose preferences and content consuming patterns can be leveraged for unique marketing opportunities.