Dr. Wiesner forays into B2C space; to set up headquarters in B'luru

Dr. Wiesner forays into B2C space; to set up headquarters in B'luru

Germany-based Dr. Wiesner Test and Automation is ready to set up its B2C business in India, with plans to have the vertical registered in Bengaluru by July 2017.

The company, which has a 50-year history in the industrial automation industry, has two manufacturing units in Karnataka, one of which is dedicated to the B2B business and the other pioneering the production of its B2C lines. The company’s India General Manager and Director, H K Nagbhushan, said, “The company has taken a conscious product development strategy decision to diversify into lifestyle products. The focus of the new vertical will be to cater to the neccessities of urban life.”

The company has already lined up eight product launches, starting with its electronic toilet seat SmartWash. With a dedicated team of 70 working on SmartWash, the company aims at an output of 60,000 units this year. The company has made an investment of Rs 20 crore in its Dabaspet unit, which is dedicated to the B2C business and set to create aroud 300 jobs by the end of this year.

 “While our production capacity is 90,000 units, our focus is on understanding the market and our absolute priority is India this year. Going forward, we will start exporting to the Middle East, which is a market with great potential, and Europe and the US, which already have advanced markets for home automation,” said Jochen Müller, Executive Director of the company.

As the company aims at a turnover of Rs 800 crore this year, he said, “The lifestyle business proposes much more potential for growth. We expect it to grow in a sizeable manner. Moreover, manufacturing lifestyle products is also more time- and skill-efficient, as there is less rigidity in protocols and more space for innovation in design.”

SmartWash will now be installed at experience centres across the country to improve ease of access and adaptability for consumers. The company plans a distribution network of 25 stores in the city.

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