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Araku Coffee goes global with Paris launch

Last Updated 24 February 2017, 17:51 IST

Araku Global Holdings has announced the opening of its flagship retail store in Paris, France, marking the global debut of Indian coffee brand ‘Araku’.

Araku is a home grown blend of Arabica coffee cultivated by the indigenous tribes of the Araku Valley in Andhra Pradesh using advanced bio-dynamic farming practices that ensure top quality and premium pricing. Araku Global Holdings was formed by a group of Indian businessmen including Mahindra Group Executive Chairman Anand Mahindra, Infosys co-founder Kris Gopalakrishnan, Dr Reddy’s Chairman Satish Reddy and Soma Enterprise Chairman Rajendra Prasad Maganti.

They came together to form a social enterprise that is managed by the Naandi Foundation’s chief executive officer Manoj Kumar, along with other trustees.

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(Published 24 February 2017, 17:51 IST)

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