Lamborghini eyes 25% volume share from Aventador portfolio

Italian supercar Lamborghini, which today launched a new variant of its extreme super sports car Aventador S Coupe, is confident of more than doubling the volume share of the car in its domestic pie over the next two years to about 25 percent.

"With the kind of pre-launch response so far for the Aventador S LP 740-4 Coupe, I am very confident to take the overall share of the Aventador family in our portfolio to 20- 25 per cent from 10 per cent now. I am already sold out for the first year," Sharad Agarwal, Lamborghini India head, told PTI here.

He said the volume driver for Lamborghini in the domestic market has been Huracan, contributing 90 per cent.

"We want to reduce this dependence and and increase the Aventador share," he said, adding globally the Huracan chips in about 70 per cent for the group and the rest comes from the Aventadors and we want to have this balance here as well.

The Huracan is priced almost 50 per cent cheaper than the Aventador. Since the launch, the company has sold more than 5,000 units of this car.

The extreme super-sports car segment is defined as those with two-doors and two-seater, priced over 1,10,000 euros and have a torque of 400 ps or more. This segment had a volume of 70 units last year, said Agarwal, who also claimed they are the leaders in this space with over 40 per cent of the market pie.

The new Aventador S Coupe, priced at Rs 5.01 crore (ex-showroom Mumbai) is the only four-wheel steering car available in the country today. The four-wheel steering car technology allows all the four wheels to be controlled by the steering.

Agarwal said the extreme super sports car segment had contracted after 2011 when it had peaked at 90 units. It revived only last year with the volume growing to 70 before falling to 40 units in the previous year.

He also said over next two-three years this segment should be clocking three-digits volume, and based his optimism on GST, which although will not have any tax benefits, will ease the taxation process a lot, thereby boosting the GDP.

He said the effective tax rate now is 179 per cent on any models that Lamborghini or sister brands Porsche and Audi R8 sells here. Out of this, customs duty alone is 130 per cent and then rest is other taxes. This will be stabilised and simplified under the GST.

The new Aventador S, mounted on a 6.5 litre engine, is priced at Rs 5.01 crore and upwards depending on customisation competes with its sister brand Audi R8, Ferarri FF, Mercedes AMG GLS, BMW i8 & M6 among others.

The previous Aventador model was priced at Rs 4.32 crore, while the Ferarri FF and its other variants come under Rs 4 crore, the i8 and Merc AMG come at around Rs 2.5 crore or thereabout.