'Indian media,entertainment sector now at Rs 1.26 lakh cr'

 Demonetisation shaved off 150 to 250 basis points in terms of growth across all sub segments of the media and entertainment (M&E) industry at the of 2016, according to a report.

The Indian M&E industry grew at 9.1% to Rs 1,26,210 crore on the back of advertising growth of 11.2%. This was aided by strong fundamentals and a steady growth in consumption, according to the FICCI-KPMG Media and Entertainment Report 2017.

While the TV industry grew 8.5% to Rs 58,830 crore, print media industry grew 7% to Rs 30,330 crore in 2016. Revenues from the digital advertising segment grew 28% to Rs 7,690 crore, while the animation and VFX segment saw 16.4% growth to Rs 5,950 crore.

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