Fullerton India launches chatbot Asha

Fullerton India Credit Company, a leading non-banking financial company, has announced the launch of its chatbot – Asha, India’s first robot salesperson.

Available initially over Facebook Messenger across India, Asha will aid Fullerton India’s customers apply and obtain decisions for their personal loan needs.

Asha is a self-learning chatbot and provides an interactive medium for customers with a Facebook Messenger account to apply, structure, submit documentation and receive loan approvals, instantaneously, and without the need to download any additional application, a release said.

Commenting on the launch of Asha, a robot salesperson, Anand Natarajan – Head of Strategy & Business Execution, Fullerton India, said, “Fullerton India is passionate about ensuring its customers benefit from a unique and differentiated experience, through their relationship with us, and we have invested in continuously enriching this experience, through better capabilities and leveraging of emerging technologies.”