Honda to have 370 car outlets in 2018

Honda to have 370 car outlets in 2018

Honda to have 370 car outlets in 2018
Japanese car giant Honda, which boasts of 336 dealerships in India across 224 cities, aims to expand this reach to 370 touch-points by March, next year.

Explaining the carmaker’s rapidly growing network, Honda Cars India (HCIL) Senior Vice President (Sales and Marketing) Jnaneswar Sen said, “When we started this fiscal year in April 2016, we had 295 dealerships, which as of now has hit 336, with physical presence in 224 cities. The network is really wide, with even Karnataka home to dealerships across districts.”

“We want to touch 370 dealerships by March 2018, with which the number of cities will also grow,” Sen told Deccan Herald.

In 2016, Honda had a busy launch year, starting with the BR-V, followed by the simultaneous launches of Accord Hybrid and the Brio with minor model changes. Last month, it launched the face-lifted fourth-generation City. Honda launched its latest offering ‘WR-V’ this month.

“We work on an April-March basis. During calendar year 2016, we sold a little over 1.5 lakh units, while on a financial basis, till February, we sold around 1.38 lakh units,” he said.

HCIL began its India road trip in 1998 with the City, which has emerged as the company’s highest selling product. Having seen four mega upgrades in almost 20 years, the car continues to be in much demand.

“Society is evolving and customer preferences are changing. We have tried and stayed ahead of customers’ expectations. On that note, the City has seen large changes across four generations of models, with substantial facelifts in between. India is the largest markets for the City,” Sen said, adding that the latest City has already received over 15,000 bookings.

Of the 1.38 lakh units sold this fiscal, over 51,000 units are the City, followed by the Amaze and Jazz, each seeing sales to the tune of around 30,000 units.

“Till date, we have sold over two lakh units of Amaze, while the WR-V has already seen over 2,500 bookings since launch. As an aspirational premium brand, we want to maintain that brand positioning,” he concluded.