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Print media grew 4.87% in last decade

Last Updated 08 May 2017, 20:37 IST

The Indian print media has grown at an incredible 4.8​7​% in the last 10 years, and the next decade ​it ​is expected to see an investment of nearly Rs 5,000 crore, according to the Audit Bureau of Circulation (ABC). ​

Despite the TV, radio and digital media and its fast growth, print media is expected to hold its position of importance because of impact of education, India’s growth story, habit of reading newspapers, accessibility, competitive pricing and the power of the written word.

“This an incredible growth...at 4.87%...and it is going to grow further,” said ABC chairman I Venkat, who is director of Eenadu, at a news conference in Mumbai on Monday.

While making a PowerPoint presentation, Shashidhar Sinha, CEO, IPG Brands-Media Brands Pvt Ltd, said that the average copies per day has grown from 3.91 crore in 2006 to 6.28 crore in 2016 – an increase of 2.37 crore, which relates to 4.87% of compounded annual growth rate (CAGR).

Similarly, the number of publishing centres has increased from 659 in 2006 to 910 in 2016 - an increase of 251 centres at 3.28% CAGR.

To queries on investments, Girish Agarwaal, non-executive director of Dainik Bhaskar group, said that in the last 15 years, around Rs 5,000 crore has been pumped in by newspaper owners for creating new publication centres and new markets.

Asked about what kind of investment he foresees in the future, Agarwaal said: “In the next decade, we can see a similar investment (Rs 5,000 crore).”

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(Published 08 May 2017, 20:37 IST)

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