Streaming moments

Streaming moments

Social media has, over the years, proved to be one of the finest modes of communication of this century. Though there have been incidents where it has shown its negative face too, most people still embrace the positive side that platforms like Facebook, Instagram, WhatsApp and Snapchat have to offer.

Over the years, these platforms have been buzzing with new innovations and trends — from quirky filters and features like a boomerang to creating a story on one’s timeline.
The latest in line is going ‘live’. Yes! The practice of sharing real-time videos or live streaming of videos is the new buzzword in the world of virtual reality. Many people in the city can be seen going ‘live’ and posting exclusive footages of events and experiences.
Neela Pal, a community manager at Sprinklr, says, “With options like ‘Facebook live’ or creating stories on WhatsApp, it’s extremely easy to share an event live from any part of the world today. It is a great way to promote a product to the world too.” She points out that this also encourages people to instantly share their feedback or even influence others to try out a new experience.

“I like the trend of sharing live videos as they are not edited or have filters. Being a part of the digital era, where there are talks of artificial intelligence or virtual reality, I believe real-time videos are slowly forming the base of social media. This trend is here to stay until there is something more dominating in the market,” feels Neela.
One of the aims of these live-streamed videos is to bring people closer, making them instantly social. There is an easy access to what is happening around the world as many public figures are also taking the path of going ‘live’. With a passion for acting, Shirin Raj, a student of St Joseph’s College of Commerce, says that these live-streaming videos have helped her get into the industry. She has one web series and two short films as of now in her kitty.
“I mostly used ‘dubsmash’ and posted it live on WhatsApp. Today, there are many pages that support this talent. I have also gone ‘live’ on some of these platforms and I believe that live videos are a great way to socialise with people,” says Shirin.

Agreeing to the fact that it’s a platform for instant news and information, she adds, “Giving a feel of being at a place or an event, without actually being there in reality, is a fantastic experience.”
Going ‘live’ on social media has come as a blessing for many entrepreneurs and events too. To let people know what exactly is happening by posting behind the scenes and exclusive footages is always interesting. Kirthi Kishor, a salsa professional, says, “We have gone ‘Facebook live’ a couple of times solely to reach out to people and make them aware of our dance academy. Also about the programmes we focus on, the vibe of the classes and the other activities we offer.”

However, she feels that with the trend rising, many are also using it to upload personal or depressing stories which are of lesser interest to the public. “These videos, I believe, should be general updates, something that is funny and light-hearted. They should not reflect anything personal which has a negative impact on others,” she says.

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