Sports Min objects to IPL's misuse of 'India'

At the centre of the controversy is the “Building India” tagline in the DLF logo and the objection is to having it on the bowler’s run-up area and on the passage leading to the presentation ceremony as well where players frequently trod on them.

“Please appreciate that the matter in question involves deep public sentiments...with players running over it (the word India) hurts public sentiment and also tantamount to showing disrespect to the name of the country,” the Ministry said in its letter to DLF chairman KP Singh.

“I, therefore, sincerely call upon DLF, the title sponsors, to respond to the strong public sentiments in the matter and take urgent action to stop such misuse...failing which, we will take up the matter with the Trade Mark Commissioner for appropriate action,” the letter signed by joint secretary Injeti Srinivas read.

The writ petition filed in the Lucknow bench of the Allahabad High Court had alleged that placing the logo on the ground violated the Prevention to Insults to National Honour Act 1971 and the State Emblem of India (Prevention of Improper Use) Act, 1950.

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