Official's drive against dengue goes viral

Official's drive against dengue goes viral

A Coimbatore corporation official’s social media campaign to destroy dengue spreading mosquitoes at source has gone viral with thousands posting pictures of how they wiped the breeding spots clean.

The west Tamil Nadu city that recorded several cases of dengue in recent months has followed the popular campaign that transformed “Ice Bucket Challenge” into “Rice Bucket Challenge” to encourage food donation.

Starting the #DengueHouseChallenge, city commissioner K Vijayakarthikeyan had posted a video demonstrating how citizens can drain water collected in waste plastic containers, tyres, flower pots and broken coconut shells to ensure mosquitoes spreading the deadly dengue fever could be destroyed at source.

The official had also exhorted citizens to take up #DengueHouseChallenge and ensure precautions like covering water tanks and ventilation pipes to stop the disease-spreading mosquitoes from breeding freely.

He had also urged them to post the completion of their challenge in social media and tag their friends.

The campaign picked up strongly with thousands posting pictures of them following the instructions given to curb spawning of the mosquitoes.

Tamil Nadu has seen an alarming surge in dengue cases in the last few months. With nearly 50 deaths reported so far, state officials are under pressure to ensure the outbreak does not get out of control.

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