Salesforce India to focus consulting approach,expanding developers ecosystem

Salesforce India, a part of $8 billion San Francisco-based cloud computing firm, is focusing on Indian market with its consulting approach.

Talking to DH, Salesforce India Senior Director – Services Kalki V Yasas said the company has already launched its consulting and design-thinking division 'Ignite'. "The consulting approach helps us to come up with solutions which will fit in client requirement. Our engagement with developers to further enhance the APIs in solution development," he said.

Salesforce, which has established its footing with customer relationship management (CRM) software, is strengthening its advanced business intelligence (BI) analytics and in newer technologies including mobile, social, IoT and artificial intelligence to deliver connected experiences to their customers.

Besides the artificial intelligence (AI)-based Salesforce Einstein Analytics Platform, the company has various CRM offerings and enterprise solutions to provide entire sales and related services to clients.

"In AI, we are partnering with specific vertical industries and addressing specific use cases that are different from the usual. We have services in Wealth management, health care, etc," he said.

Yasas said Salesforce will continue to build footprints in imparting education through universities, partnerships, etc. "We have 8-10 developer hubs in India," he said.

As per IDC study in 2016, Salesforce and its ecosystem will drive nearly 5,00,000 jobs and $4.2 billion in GDP impact to the Indian economy by the year 2020.

"The IDC report sees spending on cloud increasing at a radical average compounded growth rate of 26% from 2015 to 2020, with spending on IT following suit with an average compound growth rate of 8%," he said.