Inspired by a rich era

Inspired by a rich era

Inspired by a rich era


After a few years of working as a freelancer and having assisted others, designer Anita  Ojha finally wanted to start something on her own. 
Though she started her career with the label 'Nityaa Designs', her idea to celebrate feminity and elegance of an Indian woman led to what is known as 'AO'. She now incorporates her forte which is bridal wear and embroideries through this label.  


In a conversation with Surupasree Sarmmah, the young designer talks about her father being her inspiration and more.

How did fashion become a career choice for you?

The inspiration comes from my dad. When I was a child, he used to get me the most trendy clothes and shoes. From latest denim skirts to the newest prints, my closet had some of the most stylish outfits. He was the one who decided my wardrobe and I used to wait eagerly for what's going to be the next addition.  

How did your parents react when you told them that this is what you want to do?

Well, they were a bit reluctant initially, thinking of all the late nights this profession would demand from me and how the industry absorbs people into it. However they agreed, seeing how good I am at my work and my passion towards this job. More so, because they knew that I couldn't do anything except this. So, they gave up on me, literally (laughs)!

Tell us about your latest collection...

My latest collection is a bridal line inspired by the Mughal gardens. Different motifs here like flowers, prints and even the colours  have a Mughal influence. The colours used are bright that depict a flower garden.  

What inspired you to go ahead with this idea?

This era was so rich in its art and creativity. Every time I read or see images from this period, I am mesmerised. I always wanted to incorporate it into my collections some or the other way. And there could not be any better collection than a bridal one.

Three pieces every woman should have in her wardrobe...

A little black dress, a good pair of denim and a 'kurta' that brightens out an individual's silhouette.  

A celebrity you would like to work with...

Definitely, Deepika Padukone. The way she carries off any style with grace is a treat to the eyes.  

How have you evolved as a designer over the years?

It has been four years for me in the industry and over the years, I have only become more aware as a designer. Today, I keep my customers' point of view in mind and what they like.  

Your current fashion obsession...

Bell sleeves.  

A television show that showed the most fashionable clothes?

'Gossip Girls'.  

Your favourite fashion quote...

"A girl should be two things - classy and fabulous" by Coco Chanel.

Heels or flats?

I like being comfortable, so it's definitely flats.  

Any word of advice for aspiring designers...

Follow your heart. As far as creativity is concerned, do what you think will stand out.  

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