BankBazaar's music video educates about personal finance

BankBazaar's music video educates about personal finance

Financial marketplace  BankBazaar.com on Tuesday became the first brand to launch its own #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected new format.

Personal finance is often looked up as a dry and boring topic. A lack of information and high levels of complexities have been responsible for low levels of interest and ownership of financial matters. Moreover, with changing trends and evolving technology, the face of personal finance is rapidly changing. Paperwork is giving way to digital, and seamlessness and convenience are the new buzz words.

The paperless initiative is designed to fast track loan applications by making the documentation process completely paperless, a company release said. This pulls down the loan sanction time to as little as one business day. The new digital campaign shares how these changes can make the life of the customer so much simpler and give them much faster results.

Prince Thomas, Head, Brand Marketing at BankBazaar.com said, "BankBazaar has always tried to bring about a change in the way people think about finance. This time, BankBazaar attempts to break the norm of finance as a boring topic and talk about all the benefits of paperless finance through an exciting music video. Today, as the world moves on from long, tedious, paper-based processes to instant and paperless processes, it is essential that customers understand what this means and how to leverage it best. We are trying to do this in a way that makes imparting this information as well as receiving it fun."

BankBazaar collaborated with Voctronica, India's first all vocal ensemble, on the video.  The new digital campaign  is live across various digital platforms including Facebook, Twitter, YouTube, and Instagram.

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