SBI launches integrated app YONO

SBI launches integrated app YONO

India's largest lender State Bank of India (SBI) on Friday launched a  comprehensive digital service platform 'You Only Need One' (YONO).

An integrated app,  YONO combines all pre-existing apps of SBI, including SBI Buddy into one app. In addition to an array of banking and financial services, YONO will also allow customers to meet their lifestyle needs across 14 categories including booking and renting cabs, entertainment, dining experience, travel and stay and medical needs.

The bank has partnered with over 60 ecommerce players to provide customised offers and discounts to customers. Some of the key ecommerce partners include Amazon, Uber, Ola, Myntra, Jabong, Shoppers Stop, Cox and Kings, Thomas Cook, Yatra, Airbnb, Swiggy and Byjus, among others.

YONO will be the first to offer online purchase and view of insurance policies within the portal, without redirecting customer to respective service provider, and to access and purchase investment products. At present, SBI has about 2.5 crore mobile users and 4.2 crore internet banking customers.

"India is going digital at an unprecedented pace and we at SBI have been taking significant strides in the digital banking space. The portal has been designed to offer maximum customer convenience where each journey has been designed with minimum possible clicks with easy to understand descriptions. We believe this app will help us increase engagement with our customers and enhance their banking," Rajnish Kumar, Chairman, SBI said.

 

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