Slip into the season in style

Slip into the season in style

The designers at 'Pantaloons' are constantly working to cater to the evolving fashion palette of the urban woman.

The party wear collection includes silhouette variations like pinafore dresses, crop tops, maxi dresses, cold shoulder and culottes in velvet, suede, lace and shimmer fabrics.

These outfits come in a variety of bright colours like marsala, emeralds, mustards and monotones.

Talking more about the collection, Nagesh C, head of design and visual merchandising, 'Pantaloons', Aditya Birla Fashion and Retail Limited, says, "The range also offers different shapes like fit and flare, bodycons, shifts and swings to suit the young fashion enthusiast. Our clothes are made to suit all body types."

He points out that two key points that place the brand ahead of its competitors are style and a balanced aesthetic.

"Style is the essence and a balanced aesthetic is important for any well designed product. Party wear must make a statement, without being too loud. We focus on simple elements that create a wow feeling," adds Nagesh.
He says that the in-house team keep themselves abreast with the latest fashion preferences among the youth.

"We have multiple mechanisms and platforms to capture the customer feedback like 'meet your designer' where the designers regularly interact with customers to know what they are seeking in terms of fashion," elaborates Nagesh.

He also says that this interaction helps understand the pulse of the shopper and cater to the consumers' needs.

These dresses by themselves are made to appear attractive but Nagesh believes that no outfit is complete without accessorising.

The brand stocks a variety of accessories that blend with the garments.

"Minimal accessories with focus on one statement piece helps creating a balanced look. We have jewellery, hand bags and footwear to choose from which makes it easier for the wearer to complete and complement the entire look."

Yuktha Edigar, a student of Mount Carmel College, wore a maroon dress.
Punchline: "The colour combinations and accessories are what I found most attractive here."
Price: Dress (Rs 1,699) and choker (Rs 575).

Malaika Susan Mathew from Mount Carmel College slipped into a beige dress.
Punchline: "Accessorise it with a neckpiece, high heels and a jacket and you are ready to go."
Price: Dress (Rs 1,499) and neckpiece (Rs 575).

Kashmira HV, a student of St Joseph College of Commerce, wore a red velvet dress.
Punchline: "The soft feel and the colour of the dress is what I love the most."
Price: Dress (Rs 1,299) and neckpiece (Rs 575).

Sana Qureshi, a student of Jain University, wore a black and white top with black pants.
Punchline: "I like the contrasting colours of the outfit."
Price: Top (Rs 999), pant (Rs 1,299) and neckpiece (Rs 599).

M Vindya Niron, a student of Mount Carmel College, chose to wear a pink velvet dress.
Punchline: "I like the feel and finish of the dress. The fabric is light and easy to maintain."
Price: Dress (Rs 1,499) and neckpiece (Rs 349).

Nayantara Ruth Jesudas from St Joseph's College of Commerce wore a black netted dress.
Punchline: "This is a gorgeous dress and is perfect for the parties this festive season."
Price: Dress (Rs 1,499) and neckpiece (Rs 875).

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