Star-labelling launched for air conditioners


With the support from Emerson Climate Technologies and International Copper Promotion Council of India, BEE will conduct a comprehensive education programme across the country aimed at sales channels and end users to explain and promote the value of using energy efficient appliances of higher star ratings.

“Twenty per cent of our nation’s energy consumption comes from our homes and half of this energy is wasted,” said Sandeep Garg, Energy Economist, BEE.

Garg said the initiative not only makes a measurable positive impact in reducing the power needs nationally, but also help consumers reduce energy bills every month.

Numerous steps have been taken to strengthen the programme that will ensure that star labelling continues to be the hallmark for energy efficiency in the years to come.
Arup Majumdar, Global Program director, Emerson Climate Technologies Asia Pacific, said the education programme advocates purchase of energy efficient products that are value for money in the long run as they have a short payback period. The message of economic and environment benefits to a larger audience is the objective of the programme.

Training for salesman

As part of the awareness programme, 5,000 salesmen at multiple showrooms across India and 144 salesmen in Bangalore will be trained to help consumers make energy efficient choice while buying their home air conditioners.

Designated showrooms will be provided with 24 touch-screen energy-calculating kiosks, which will allow end users to quickly calculate the amount of money they can save on their electricity bill if they buy a higher star rated air conditioning machine.

The star labelling scheme for electrical appliances, developed in May, 2006, was made mandatory for refrigerators, air-conditioners, tubular florescent lights and distribution transformers from January, 2010. Labelling scheme for other common household appliances such as colour television sets, ceiling fans, water heaters and LPG stoves is currently under the voluntary phase.

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