Cancer awareness campaign launched

The Manipal Hospitals on Monday launched a campaign to spread awareness about cancer ahead of World Cancer Day on February 4.

Lisa Ray, actor and model, launched the 'I Can Sir' campaign, which is aimed at educating people on timely medical intervention to detect and defeat the disease.

Lisa, who is said to have successfully battled myeloma (cancer), has been spreading awareness and championing the cause of the disease.

"Being a cancer survivor myself, I understand the struggles of those fighting the disease. I urge people to be more determined and positive in order to beat it," she said.

With an alarming rise of cancer-related incidences in India, it is unfortunate that ignorance and denial often lead to delayed diagnosis and treatment, said Dr Sudarshan Ballal, chairman, Manipal Hospitals.

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