Murdoch's Wall Street Journal takes on New York Times

Murdoch's Wall Street Journal takes on New York Times

In this March 24, 2010 photo, Steve Gelsi, left, with MarketWatch, and Kelsey Hubbard, a reporter for the Wall Street Journal Digital Network, record a show in the newsroom, in New York. AP

The Journal unveils a New York edition on Monday in what promises to be a bruising competition for readers and advertising dollars with the publication that has long dominated the city.

It's the type of aggressive move Murdoch has become known for during his decades building News Corp into a newspaper and entertainment titan -- and the Australian-born mogul appears to be relishing the fight.

The 79-year-old veteran of the London circulation wars, throwing down the gauntlet to the Times last month, said the Journal's New York section would feature full colour and would be "feisty."

"We believe that in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did," he said.
Murdoch, whose New York Post has been tussling with the city's other tabloid the Daily News for years, said the Journal will "cover everything that makes New York great: state politics, local politics, business, culture, and sports."

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