Method, meticulousness of canvassing gives BJP edge over Congress

Method, meticulousness of canvassing gives BJP edge over Congress

Party has organised region, social group-specific campaigns, roped in big 2

The B S Yeddyurappa-led BJP, which started its preparations ahead of other parties, has launched an aggressive campaign to wrest power from the Congress.

Yeddyurappa, who is also the party's chief ministerial candidate, has already completed one round of campaigning. He took out Nava Karnataka Nirmana Yatre in all 224 Assembly constituencies. Besides, Prime Minister Narendra Modi and party national president Amit Shah have addressed four different public rallies in various parts of the state.

The party is also focusing on grassroots-level campaigning, as per the plan laid down by Shah. Unlike the Congress, the saffron party has decentralised its campaign. The party has taken up region-specific campaigns. For instance, it conducted Bengaluru Rakshisi padayatra in Bengaluru city, highlighting issues related to law and order and infrastructure.

Similarly, it conducted a padayatra exclusively for the communally sensitive coastal and the Malnad regions. The party is currently conducting about half a dozen election campaigns involving people from all sections of society, including farmers.

Besides, the BJP has been focusing on micro-management of elections - from putting in place 'page pramukhs' (appointing leaders for every page of voters' list) and constituting booth committees. The party has also drawn up a plan to utilise the services of the Sangh Parivar in election management and campaigning.

It has simultaneously taken up the candidate-selection process. Unlike the Congress, the candidates in the BJP are selected within the organisation. The central leaders will finalise the candidates after obtaining feedback from the state leadership and also based on survey by private agencies.

Yeddyurappa said he will soon visit New Delhi to discuss with the party's central leadership on finalising party tickets. The first list of candidates is expected to be announced in the second week of April.


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