Apurva believes in sustainable fashion

Apurva believes in sustainable fashion

Apurva believes in sustainable fashion

She was in the fifth grade when Apurva Anil decided to become a fashion designer. It was her love for fine arts and interest in illustrations and fashion shows on television that led her to pursue it as a career.

Over the last three-and-half-years of her journey in the industry, Apurva has created a name for herself with the label 'Karghaai'.

She uses her exhibitions as a platform to educate people about sustainable fashion.

Apurva, who showcased her beachwear collection at 'Vaunt International Fashioner Week' recently, spoke to Surupasree Sarmmah about her latest collection, challenges and more.

Your latest collection looks striking

This collection for Summer'18 'The Flower Child' is inspired by the famous Mexican artist Frida Kahlo. The collection is bold and can be styled in different ways. The textiles we use as a brand are all handwoven. For this line, we have used the South Indian 'Ikhat'. I have focussed on a bold and dark colour palette and earthy hues. The headgears and other accessories are upcycled from the post-production wastes. Since it is a beachwear collection, one can look forward to bodysuits, robe coats, maxi gowns, culottes, and bralettes.

Do you follow trends or create your own?

I do consider trends but also add my own touch.

What is that one thing that inspires you about fashion?

The one thing that always amused me and still does is how a designer portrays art through fashion.

What is your favourite summer outfit?

I am comfortable in maxi dresses. I can wear them through the day either with heels or sneakers. The fact that a simple maxi dress can be accessorised and styled in different ways is what makes it my favourite. Culottes are another favourite summer outfit of mine.

A trend that you think will never go out of fashion

Denim, for sure.

What was the most challenging part of your journey?

Honestly, the most difficult part was to convince my father. It is a very different field and there was no one in this profession from my family, so it took me years to convince him. I had to prove myself and prove the point that I made the right choice. Today, he is extremely happy about my decision. He is a proud father.

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