Akshaya Tritiya boon for gold buyers

Akshaya Tritiya boon for gold buyers

Akshaya Tritiya boon for gold buyers

Here's a chance to buy your favourite ornaments as jewellers have lined up attractive offers and freebies this Akshaya Tritiya (April 18).

Discounts range from Rs 100 less per gram, free gold coin, 25% off on making charges, 100% value for old gold on exchange and a chance to win Mercedes Benz cars, among others.

Kalyan Jewellers has launched a global promotion for Akshaya Tritiya, wherein customers have an opportunity to win a Mercedes-Benz CLA on the purchase of jewellery at any of their showrooms. The promotion is valid till June 9, 2018.

Customers can participate in the raffle draw by making a minimum jewellery purchase of Rs 5,000.

Lalithaa Jewellery is offering 1% less in value-added charges and claims to offer the lowest price on VA in the industry. Jos Alukkas is offering 20% discount on diamonds.

Tanishq, the jewellery brand from the Tata Group, is offering up to 25% off on making charges of gold and diamond jewellery value, till April 18. As part of their offer, one can also exchange and get 100% value for old gold jewellery.

Akshaya Tritiya is considered auspicious and marks a new beginning and is said to be the most preferred day for gold purchase.

T S Kalyanaraman, chairman and nanaging director, Kalyan Jewellers said, “At Kalyan Jewellers, we have launched the pre-booking programme, through which customers can select and place their jewellery orders in advance, and they can just pick it up on April 18, thus avoiding the rush and the long wait.”

Reliance Jewels is celebrating the festival for a two-week-long period from April 10-22. It provides up to 40% off on making of gold jewellery and 50% off on making of coins.

On Saturday, the cost of standard gold (99.5 purity) was Rs 31,310 per 10 grams and ornament gold was priced at Rs 2,928 per gram in Bengaluru.

“Consumers are opting for diamond jewellery due to rise in gold prices. Looking at the current industry trends, this Akshaya Tritiya will trigger a momentum for diamond sales along with a high purchase of Polki and Jadau jewellery as compared to gold,” Shreyansh Kapoor, vice president and partner, Kashi Jewellers said.

According to industry estimates, Akshaya Tritiya witnessed a 30% jump in sales last year compared to the previous year. The industry expects to see a similar increase this year.

Another promising trend that has been witnessed over a couple of years now is digital gold, and banks have been promoting this diligently.

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