Relativity Media to produce Bollywood films

The company is partnering with India's Fuse Capital to form Mumbai-based Relativity Media India, which will develop, produce and distribute local language content by partnering with Indian talent.

Relativity will handle the distribution of the locally produced content and will also acquire English-language films from other Hollywood studios and producers for distribution in India across all platforms, Variety reported online.The content that the company plans to develop will include films, television and video games, as well as licensing, adapting and remaking internationally successful content and formats for India.

The company is currently acquiring distribution rights to more than 30 English-language films.Heading the company as chairman and COO is Fuse's Keyur Patel. He and Relativity CEO Ryan Kavanaugh have hired a team of 11 executives who will oversee marketing, distribution, finance, legal and creative.

"The idea for RMI rose out of a deep desire to enter this new and rapidly expanding market. Keyur's expertise in production, distribution and in the digital world will make this a seamless extension of the Relativity brand," Kavanaugh said.Patel is best known as an investor in technology and TV companies including India TV and NDTV. Relativity's upcoming projects are 'MacGruber', Adam Sandler starrer 'Grown Ups', Anjelina Jolie starer thriller 'Salt' and 'Robin Hood'.

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