The decision had been taken subject to the approval of the shareholders and the approval of the Central Government, stated a company release. Following the operational integration of its five beverage businesses, announced last year, Tata Global Beverages will unite all the beverage interests marking another step in its transformation to become a global leader in ‘good for you’ beverages. Current brand names will remain for the products.
“Today’s announcement clearly demonstrates the group’s pride in its Tata parentage and heritage, as well as its intention to build a new and strong global Tata brand,” said Tata Tea MD R Krishna Kumar.
(Published 06 May 2010, 10:05 IST)