JOIN USA wide variety of Cherokee’s latest offering including menswear, women’s wear and youth-wear were showcased. The event was well choreographed by Rahul Shetty and had top models like Jacqueline Shetty, Pashmina Barker, Pallavi, Archana, Sam walking the ramp. The event was styled by Saunak Sen Barat, who is a consultant for top fashion brands.
Cherokee’s casual range for men and women and their jeans wear range were thoroughly enjoyed by the audience. Megamart also presented their entire private brand offering which includes Karigari women’s ethnic wear, Elitus formal wear, Ruggers casual wear and Colt jeans wear. The range clearly represented the current fashion with an international feel to it.
Larry Sass, Executive VP and M D Business Development, Cherokee Inc, said, “India is one of the fastest growing economies around the world. This provides Cherokee with tremendous growth potential. This relationship with Arvind and Megamart is a huge step towards our world branding objective.” In addition to Megamart, Arvind recency introduced Cherokee at Hypercity.