Apple halves iPhone price to $99, trims Mac prices

Apple Inc halved the price of its entry-level iPhone to $99 on Monday and also announced that a  new, faster version of the iPhone.

The next-generation iPhone 3GS — the “S” stands for speed, double that of the original model — goes on sale in the United States, Germany and elsewhere on June 19 for $199 to $299. The new iPhone will be more advanced to challenge rival —  BlackBerry.

The company also cut prices on several of its Mac notebooks amid a tooth-and-nail battle among computer makers for buyers during the recession.

Further, it also showed off a new 15-inch notebook with improved battery life, a $300-cheaper Mac Air — its thinnest laptop — and, as expected, its highly previewed “Snow Leopard” Mac operating system software.

The company also unveiled a new 13-inch MacBook Pro starting at $1,199, and a 15-inch laptop with longer battery life, addressing a perennial consumer concern.

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