Global PC makers chant Green mantra

Analysts say going green has become a business plan unto itself for industry’s heavyweights: a way to stand apart from rivals, win over a growing segment of environmentally conscious consumers, and shore up branding worldwide.

Hewlett-Packard Co, Dell Inc, and Apple Inc — argue that customers glean real benefits, for example lower power consumption in green-certified display screens. Analysts say certain efforts — such as Dell’s recycling programme, Apple’s moves to remove toxic raw materials, and HP’s actions around packaging — as success. Consumers might have trouble picking out just who among PC makers are making right moves: Dell says it aims to become “greenest technology company on Earth”; Apple lays claims to the “greenest family of notebooks”; and HP stresses it has a long tradition of environmentalism as well as the market size to effect change.

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