Deviating from the norm

Specially Created
Last Updated 22 July 2010, 12:10 IST

Couples want something dramatic and interesting to declare the day they will get hitched.

And it has to be zara hatke so as to impress the friends. Gone are the days when you would receive those golden, silver and red monstrosities which make the wedding look like a tedious task rather than an exciting day.

“Well, normal is boring,” says Raghu, a professional. And that is what most people say and why one sees trends like power-point presentations, sleek postcards and newspaper layouts for special days. There are innumerable ways to express your creativity. “I don’t think it makes sense to go for a card that you don’t like yourself,” says Ragini, a professional. “You don’t get married everyday after all,” she adds.

While there are agencies who generate concepts, many people come up with their own designs which then get made. “Actually I had designed a couple of ‘offbeat’ wedding cards for my friends when they got married and wanted something funny and non-mainstream. And since I had done a few of them already, by the time I got married, I had to do one for myself as well,” says Raghu.

A surprising thing is that while these designer cards get distributed among friends, the relatives of both the bride and the groom still get only the traditional ones.

 “I guess too much modernity doesn’t go too well with the older generation. They will see these and say yeh kya card hain?” says Avinash, a professional.

But while it remains to be seen whether or not these cards find a way to everyone in the family, it is for sure that this is not just a fad which will die soon.
 “In a decade or so, the current generation would be in their 40s and the younger lot may come up with something even crazier,” says Avinash.

(Published 22 July 2010, 12:10 IST)

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