Move over skinny jeans, denim goes wide

Fashion forecast

Move over skinny jeans, denim goes wide

Bell-bottoms and boot-cut styles will appear in US stores this spring. Many apparel watchers predict the eventual demise of the skinny that has spurred both adoration and revulsion.

“The pendulum is swinging away from skinny,” said Ryan Dziadul, a spokesman for VF Corp’s 7 For All Mankind. “There are millions of pairs out there. For spring, it’s about bell-bottoms.”

Wider-leg jeans made an appearance this week at the Magic apparel trade show, the twice-annual Las Vegas pilgrimage where retail buyers place orders for the newest looks. Jeans makers are looking for something new to entice shoppers who have proven scarce at the check-out line since the recession.

The move comes as jeans as a category will lessen in importance this spring, experts said. Khakis and corduroy pants are expected to steal the focus, said vendors.

Non-denim apparel

True Religion Brand Jeans is increasing the amount of non-denim apparel in its line to between 30 per cent and 40 per cent, from about 5 per cent last year.

“Denim has slowed down dramatically. She doesn’t want to buy more jeans,” said Oscar Feldenkreis, president and chief operating officer of Perry Ellis, speaking of the female shopper. “And the jeggings trend has slowed down.”

Jeggings, or leggings designed to emulate the tightest jeans, have been popular this past year across a variety of retailers, from high-end Bloomingdale’s to discounter Wal-Mart Stores.

Despite the trends shifting to a wider look, some retailers are nervous so vendors will continue to make skinny and other styles to offer a range of options, jeans makers said.

“(Retailers) are seeing it in the trend reports, they’re very curious, but they’re not really booking it heavily yet,” said Hala Jbara, director of marketing for Pepe Jeans. “They’re more willing to try boot cuts.”

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