part of this intiative, the company opened its new dealership Trident Automobiles in Bangalore on Friday. The company also launched mobile workshop service and 24x7 multilingual call centre called ‘NOW’ to provide anytime anywhere service for fleet mangers and truck drivers.
Market share
Briefing reporters, Mahindra Navistar Automotives Limited Managing Director Rakesh Kalra said, “we are planning to increase our market share in commercial vehicle segment. To achieve our goal we will launch new commercial vehicles and service networks. We believe that service and customer satisfaction is the key for growth.” Mahindra Navistar Automotives Limited also showcased its latest 25 ton category truck MN25 priced at Rs 15.40 lakh for Bangalore customers.
“We will soon launch 31 tonne, 40 tonne and 49 tonne commercial vehicles, ” he added. The company which registered a revenue of Rs 600 crore last fiscal is eyeing revenue growth of 10-15 per cent.
The company sold over 11,000 vehicles last year and is targetting a sale of 50,000-60,000 units in the next five years.
(Published 27 August 2010, 15:33 IST)