Digital information to grow rapidly in India: Study

"Digital information in India will grow from 40,000 petabytes to 2.3 million petabytes (one petabyte equals 1,000 terabytes) over the next decade (2010 to 2020), twice as fast as the worldwide rate," the IDC Digital Universe Study, sponsored by IT Infrastructure provider EMC, said.

To help address customer's increasing challenges to store, protect and manage digital information, EMC is rolling out its private cloud strategy in India and forging industry partnerships locally and globally to help customers move quickly toward private cloud computing environments and acquire new levels of agility, efficiency and control.

Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on computers and other devices on-demand, like electricity.

The company is expanding global services operations to address large enterprise requirements and broaden its product portfolio to cover the entire spectrum of enterprise, SMB (small and medium business), SOHO (small office, home office) and consumer segments.

"The digital information explosion will create significant challenges for India's CIOs and IT managers...," EMC India and SAARC and Director of Global Accounts for EMC Asia Pacific & Japan President Manoj Chugh said.

He further added that, "The digital information deluge will translate into a significant market opportunity in India over the next decade." EMC continues to invest on scaling up its operations as part of its previously announced USD 2 billion investment commitment through 2014, the company said.

"We are driving technology innovation, forging industry defining partnerships globally and locally and redefining service standards to support our customers in India," Chugh added.

Locally, EMC recently partnered with leading Indian IT service companies Wipro Technologies for its FluidState Datacenter and HCL Infosystems for its O'Zone cloud computing infrastructure. EMC collectively employs over 3,500 people and serves more than 1,500 customers across 90 cities in India.