Weston forays into mobile handset market

The company also said it plans to set up a new facility for making mobile phones at Dehradun. It is expected to be operational by next year.

"Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio," Weston Mobiles Senior Vice President and Business Head Pankaj Sharma said in a press statement.

The company said it will initially launch its mobile phones in north and eastern states of India and subsequently introduce in other parts of the country .

Sharma said the company hopes to sell one lakh mobiles per month and achieve a turnover of Rs 250 crore by the end of the first year.

"A new unit for mobile phones will be set up in Sela Que in Dehra Dun, Uttaranchal with a capacity of five lakh GSM and CDMA cell phones per month," he said.

At present, the company said it will procure cell phones from OEMs and its other overseas plant.

The company today launched seven models between a price range of Rs 1600 to Rs 3500.

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