Land Rover fixes starting price of Evoque at 30,000 pounds

The company will produce the car at the Halewood plant in Merseyside, UK, and it will be sold in over 160 countries across the world from summer of 2011, Land Rover said in a statement.

"Prices will start from 30,000 pound in the UK," it said.

The company had earlier announced to add 1,000 new jobs at the facility to produce the Range Rover Evoque. Land Rover currently employs 9,500 people and supports a further 40,000 jobs in the supply chain.

The new SUV will be introduced in the list of offerings in 2011 as part of Range Rover's 40th anniversary celebrations.

"The all-new Range Rover Evoque will make its global public debut at the 2010 Paris Motor Show on the 30th September 2010," the statement said.

The company will introduce the new SUV in both 2-wheel drive (2WD) and 4-wheel drive (4WD) options.

In 2WD technology, the transmission is distributed only to either the front or rear two wheels of the vehicle, while it is distributed equally to all the four wheels in 4WD category. For driving in difficult terrains, 4WD is preferred.

In September last year, with the global economic recovery on the horizon, Jaguar Land Rover (JLR) had announced a decade-long new business strategy that would see 800 million pounds (over Rs 6,200 crore) investment going for developing eco-friendly products.

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