How chocolate is enjoyed worldwide

Explore the unexpected tastes and traditions that make chocolate special in every culture.
How chocolate is enjoyed worldwide

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Have you ever imagined what chocolate looks and tastes like in different countries? Some places turn it into spicy drinks, others create flavours you won’t believe—like green tea or cheese—and a few even celebrate with chocolate fountains taller than you. From pink chocolate bars in Switzerland to street vendors selling handmade treats in Ghana, the world’s chocolate scene is full of surprises you probably haven’t heard of. Let’s unwrap some of the coolest chocolate trends from around the globe.

In Japan, you’ll find KitKats in flavours such as wasabi, matcha (green tea), and purple sweet potato. New versions arrive every season, and some students even collect the wrappers as a hobby.

Mexico’s connection to chocolate is ancient. Families often prepare hot chocolate using cinnamon and chilli, much like the Aztecs did. The result is a drink that’s spicy and rich, not sweet.

Belgium is known for pralines and truffles. Chocolate shops line the streets, and some have been operating for more than a hundred years. Swiss chocolate factories include museums where visitors can taste chocolate straight from a flowing fountain. Switzerland also introduced “ruby chocolate,” which is naturally pink and tastes slightly fruity.

Ghana and Ivory Coast are the world’s top cocoa producers. Most cocoa beans used in chocolate bars come from these countries. Local festivals sometimes include chocolate tastings, and visitors can see every step of chocolate-making, from bean to bar.

Around the world, chocolate comes in unusual varieties. In some places, it’s filled with bacon, chilli, or even dried flowers. In others, people still use cacao beans for ceremonies or as special gifts.

Next time you try a new chocolate, think about its journey—there’s a good chance its story started halfway across the world.

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