It's all about the 'jhal': PM snacking on Bengali-made puffed rice is the darling of social media!

New Delhi: Prime Minister Narendra Modi's visit to a 'jhalmuri' shop in West Bengal amid four public meetings on Sunday clocked 100 million (10 crore) views within 24 hours on Instagram and almost 90 million (nine crore) views on Facebook.

Sources also said the Google search traffic for "jhalmuri" is the highest ever in 22 years.

Making an unscheduled stop during his campaign tour in West Bengal on Sunday, Modi savoured "jhalmuri", a popular Bengali street food made of puffed rice, green chilies and other spices, at Jhargram.

"The prime minister's visit to a jhalmuri shop in West Bengal clocks 100 million views within 24 hours on Instagram and almost 90 million views on Facebook," a source said.

Modi savoured the "jhalmuri" and later, posted a photo of it on his social media handles.

"Amid four public meetings spanning across West Bengal on a hectic Sunday, I savoured some delicious spicy puffed rice, Jhalmuri in Jhargram," the prime minister said in three posts on his X handle, along with a video of the visit.